The new Vertex M100 combines unrivalled British heritage and world-class Swiss engineering.


Founded over a century ago by Claude Lyons in London’s jewellery heartland, Hatton Garden, Vertex quickly grew to become one of the most successful watch companies in Great Britain.

During the Second World War the British Military selected Vertex, along with eleven other leading watchmakers, to supply the army with a new watch built to an exacting bespoke design. The specifications were precisely what you would expect of a military watch - waterproof, luminous, regulated to chronometer level and rugged. On top of that, the dial needed to be black with arabic numerals to maximise legibility.

This select group have became known as the ‘Dirty Dozen’

“As a child I was captivated by these watches. The way they were used to time truly decisive moments with the most profound implications fascinated me.”

Don Cochrane is the great-grandson of Claude Lyons and proud owner of Vertex Watches. His passion is to continue his great-grandfather’s legacy and pay tribute to these watches through the new Vertex M100.


Vertex returns us to a more virtuous era. When actions spoke louder than words. When a reputation opened doors. When a gentleman’s word was his bond. When, in the words of Vertex’s original catalogue, it was ‘safe to judge by appearance, for the same standard applies throughout’.

Simple, elegant, dependable. Three words that describe not only those times, but also the Vertex M100. Its precise Swiss movement relying on the wearer’s winding it by hand to ensure it keeps perfect time.

The Vertex watch company and all it stands for – the proudly-held reputation, the uncompromising quality, the rugged elegance – are all present and correct in the new M100.